Aditya Chopra Launches ‘Saathi Card’; An Initiative to Support Low Wage Earners of Film Fraternity
- Aditya Chopra launches 'Saathi Card.'
- Individuals aged 35 years old or above and a registered member of the Hindi Film can apply for 'Saathi Card.'
- Direct benefit transfer of INR 5000 to the women and senior citizens of the industry conducted.
Aditya Chopra launched the Saathi card for the low wage workers of the Indian Film Fraternity. Any individual, who is a registered member of the Hindi Film Federation in Mumbai, aged 35 years or more and at least one member of the family is directly dependent on him is eligible for a ‘Saathi Card’. The card could be applied at www. Yash Chopra foundation.org. The card has many benefits like health insurance, school fee allowance, ration supply for daily wage earners and their families in the film industry.
Akshaye Widhani, Senior Vice President of Chopra’s production banner Yash Raj Films (YRF), said the Saathi Card initiative is their way of helping those people who form the backbone of the film industry. Widhani said, “At Yash Raj Films, we believe not just about reactively donating but it is rather a more strategic thought process and plan of action to create sustainable impact in the lives of our beneficiaries. In times to come, we will expand the scope of this support to enhance the quality of life for those part of our community.”
Yash Raj Films recently revealed the “Yash Chopra Saathi Initiative” to provide minimum basic support to thousands of those pandemic-affected daily wage earners and initiated a direct benefit transfer of INR 5000 to the women and senior citizens of the industry, and also distributed food ration kits to families of four. The studio had transferred funds to film industry workers during the first wave of the pandemic in 2020. Aditya Chopra also rolled out a plan to vaccinate thousands of workers of the Hindi film fraternity which helped shoots to restart in Mumbai.