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AGIF Records Highest Growth in Festive Season; Mobile Sale Dominates

NEW DELHI: E-commerce giant Amazon has stated to have recorded the best-ever festive season this year. With 80per cent of buyers coming from Tier 2 and beyond towns, the shopping portal has seen the highest sale of Mobile phones and accessories. Almost 5 times higher sales were documented in comparison to average business days, the e-commerce giant shared.

It claims to have identified the participation of 11 lakh sellers, which include 2 lakh local sellers. Amazon India Vice President Manish Tiwary said that “it has been the best-ever festival sale” for the firm, despite the fact that the company did not provide specific sales figures for AGIF 2022. Over 1.5 million clicks have been recorded from Amazon Fashion and Beauty the report said.

The sale started in the last week of September during Dussehra and would conclude on October 23 around Diwali.

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