Dream11 bags IPL 2020 title sponsor rights for whopping Rs 222 crore
Sports: Dream11, Fantasy cricket league platform, bags the title rights for the Indian Premier League (IPL) 2020, after the Board of Control for Cricket in India (BCCI) pulled of the title sponsorship from Chinese smartphone-makers Vivo amid the current tension between India and China borders.
Dream 11, a Unicorn, fended off competition from larger adversaries Unacademy and Tata Sons, which had bid at Rs 210 crore and Rs 180 crore, separately to be named for a title sponsorship deal for the cash-rich league.
According to the sources, Dream11 bid Rs 222 crore for the sponsorship rights. However, the former announcement from BCCI is yet to be made.
Last year, Dream11 had signed on as one of the official partners of the league.
BCCI president Sourav Ganguly had said after the suspension of sponsorship contract with Vivo, that it was not a financial crisis.
“I wouldn’t call it a financial crisis. It is just a little bit of a blip,” Ganguly said.
“BCCI, it’s a very strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips,” he had said.
“You keep your other options open. It is like Plan A and Plan B.”
The IPL will be held from September 19 to November 10 in the UAE this year. “IPL 2020 will be played from September 19 and the final will be played on November 10, 2020. The 53-day tournament will witness 10-afternoon matches starting at 15:30 IST while the evening matches will start at 19:30 IST,” said BCCI last week.