- 'Thappad' wins Cannes Lions Silver for 'most reported trailer campaign'
- Promotional campaign featured on YouTube and other social media platforms
- 'Thappad'- Aimed to spread awareness about domestic violence
Actor Taapsee Pannu’s ‘Thappad’ has made it to the Cannes Lions winners` list as it bagged the silver medal for `The World`s Most Reported Trailer` on day three of the event.
Overwhelmed by the achievement, director Anubhav Sinhaa took to his Instagram to share the news. In the caption, he wrote, “THAPPAD wins Cannes Lions SILVER for its `Most reported trailer campaign`. What a birthday gift Team. @triggerhappyentertainment #AmitChandrra ZINDABAD!!!”
Leading digital platforms like YouTube featured scenes from the movie that depicted physical abuse of Amrita(Taapsee Pannu) during a party. The clipping featured male lead (played by Pavail Gulati) slapping his wife in front of the guests.
Thappad was campaigned by Dentsu Web chutney and produced by Trigger Happy Entertainment Pvt Ltd. It was a part of the film`s second trailer that aimed to spread awareness about domestic violence, on which the whole plot of the story was based.
Thappad is a story of Amrita whose seemingly perfect life is shattered when her husband slaps her once in a party.
According to the official 2021 Cannes Lions International Festival of Creativity website, the trailer was reported over 400,000 times and was taken by YouTube within 26 hours. On a related note, India got 21 shortlists on day three of the festival, closing its shortlist count at 77 for the year.