- Tollywood producers announced that film shootings will be halted from August 1.
- The decision was taken to restructure the indutry.
- The producers guild cited low audience turnout as a reason for its decision.
Members of the producers guild in the Telugu film industry on July 26th announced that they will be voluntarily withholding film shoots starting August 1. In a statement released on Tuesday night, the Hyderabad-based Active Telugu Producers Guild (ATPG) has said that they would be withholding all shoots until they can sit down and discuss ways to find solutions to their problems. The statement also shed light on the revenue and cost concerns.
“Post-Pandemic with the changing revenue situations and increasing costs, it is becoming important for producers to discuss all the issues we are facing as a community of filmmakers,” read the statement.
According to sources in the know, this decision was taken in an attempt to ‘restructure the industry’ and also discuss important topics including film budgets, OTT release window and theatrical releases.
Why this decision?
Producers council cited the low audience turnout at the theatres as reason for its decision. Hence, they proposed that the ticket prices should be nominal, so it is accessible to people of all economic backgrounds. In the post-Covid era, not many Telugu films, except a few, did well in theatres. Hence, the restructuring was called.