- IPL media rights auction bidders list released.
- Viacom 18, Disney Star, Zee and Sony shortlisted.
- The e-auction will be held on 12th June.
The highly awaited media rights auction of the cash-rich league is finally out. The auction is likely to see Viacom18, Disney Star, Zee and Sony as potential bidders. The successful those will have the authorization to broadcast the matches.
The e-auction will be held on 12 June, the winners of which will be awarded broadcasting rights from 2023-2027. “Four firms have been shortlisted for bidding as they filed their final bids and soon we will reveal the name of winner. The four shortlisted are Viacom 18, Disney Star, Sony and Zee,” a source said.
There are four specific packages in which e-auction will be conducted or 74 games per season for a five-year period from 2023-2027 with a provision of increasing the number of matches to 94 in the final two years.
Many big names in the entertainment industry came forward to grab the media rights of the mega event, but according to Board of Control for Cricket in India (BCCI) sources, an ace industrial house of the country could win the bid as they have shown keen interest in the league for a long time and are also part of the league.