Adidas becomes the new kit sponsor of India’s cricket team replacing Kiran Clothing Limited (KKCL), which owns brands like Killer, Integriti, and Lawmanpg3, as the official kit sponsor of the Indian cricket team.
The BCCI Chief Executive on Monday took to Twitter to make the announcement. “I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas,” tweeted Shah.
Fans would get a glimpse of the new kit in the ICC Cricket World Cup beginning in October in India itself.
BCCI in 2020 had signed a three-year deal with Mobile Premier League’s sports merchandise brand MPL Sports to replace the American sports brand- NIKE. MPL was paying Rs 65 lakh per match as the sponsor. NIKE on the contrary paid Rs 370 crore including Rs 85 lakh per match fee and an annual royalty of Rs 12-15 crore to BCCI.
In January this year, KKPL took over as an interim sponsor after that deal ended prematurely and their contract before the last date of November 2023
According to reports, BCCI is also looking for a primary sponsor as Ed-Tech Platform Byjus is willing to end its contract before the last date of November 2023.